For my FIRST advertising campaign you could say I was thrown into the deep end of Prop Heaven. Through The Production Department and Creature Creative I set designed, sourced and styled three sets up inspired by different fanatics.
'The Photo Journalist' , 'The Explorer' and 'The Fashionista'. These characters were all chosen relative to the Microsoft Laptop they are presenting-The Photo Journalist's laptop being the one with the best editing software, The Explorers having the best internet explorer facilities and The Fashionistas for being the most 'stylish'
Each set up was PROP heavy to say the least...from reems of fabric, buttons, shoes and sketches owned by the fashionista, to the explorers trophies of wild animals and extreme sports equipment to the extensive range of cameras sourced for the photo journalist...The final images were lush and full with hardly ANY retouching to do in post..
All adverts will be popping up from now on in the Metro newspapers, and magazines such as Grazia etc..etc..